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Consumers seeking more sustainability benefits in cleaning products
Consumers are increasingly seeking sustainability-related benefits in their cleaning products, according to survey data from The Soap and Detergent Association (SDA).
Statistics from SDA's 2009 Spring Cleaning survey show that 61 percent of American adults say they're looking for sustainability-related product benefits, compared with just 38 percent in 2008.
"Fortunately, today's household cleaning products are meeting the needs of a variety of consumers, no matter what they're looking for in the product," says Nancy Bock, Vice President of Education at The Soap and Detergent Association.
"For instance, more products than ever reflect manufacturer innovations in product sustainability, including concentrated and refillable products that use less water and packaging and High Efficiency detergents designed for washers that use less energy and less water."
Consumers can view a snapshot of how the cleaning-products industry is doing business sustainably by visiting SDA's Sustainability Central, at www.cleaning101.com/sustainability.
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