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More information on the way
Members of The Soap and Detergent Association (SDA) continuously strive to share relevant information with consumers for better understanding of the cleaning products they use in and around the home. Our industry is committed to providing today's consumers with information prior to and after purchase to ensure safe and proper use. This includes information about ingredients.
Now the information flow will be even more transparent under the new Consumer Product Ingredient Communication Initiative unveiled by SDA and two allied organizations in the U.S. and Canada: the Consumer Specialty Products Association and the Canadian Consumer Specialty Products Association. The program will provide consumers with information about the ingredients in products in four major categories:
- Air care
- Automotive care
- Cleaning
- Polishes and floor maintenance products
This proactive, voluntary initiative is aimed at meeting the changing needs of consumers and the marketplace by creating a uniform system for providing ingredient information to consumers in a meaningful and easy-to-understand way. The plan is to provide a variety of communication means to inform consumers about the ingredients in products: on the product label, on the manufacturers', distributors', or importers' website, through a toll-free telephone number, or through some other non-electronic means.
This initiative builds on the already-strong foundation the industry has established for sharing information with consumers. It's largely based on the labeling conventions in use today in the U.S. for food, drugs and cosmetics with which consumers are familiar.
Participating manufacturers, distributors and importers will take an additional, significant step toward meeting consumer desire for more information about the products they use.
The Consumer Product Ingredient Communication Initiative is scheduled to take effect in January 2010. For more details, visit SDA's website at http://www.cleaning101.com/about/11-24-08.cfm.
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